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How to use Facebook Ads for small business

Method 1: Use a form on your site The 'traditional' method for gathering information from potential customers is to set up a Facebook Ads campaign that leads people to an optimised page. This can be a landing page on your site or a…

What is DNS in simple terms

Any website on the internet actually resides on some device. An individual computer connected to the internet has an individual number called an IP address. This is a set of four numbers from 0 to 255. The address allows you to find out where the…

PaaS meaning: what is PaaS and why it is important

How PaaS are making app development faster and more affordable? With PaaS ("platform as a service") cloud services, even companies without deep IT expertise can quickly build their own business applications. We analyze how these services…

What is SaaS model in simple terms

As it happens, I've talked about SaaS and what's good about it many times, both at various it conferences and in behind-the-scenes conversations, but I've never had to write on the subject until now. Moreover, the SaaS model is…

ITIL foundations certification

The ITIL v4 certification scheme, like its predecessors, offers a modular approach and consists of several levels and streams with the possibility to choose a different sequence of training and certification. This provides sufficient flexibility and…

ITIL practices

How the ITIL 4 methodology interprets the concept of "service management", what benefits it brings to the organization and 10 key practices of the updated library. Initially, the ITIL methodology became known to companies as the…

Change management ITIL

Digital business transformation helps meet growing customer demands and increase company profits, while implementing IT change management according to ITIL 4 Foundation book. When a company transitions to a service-oriented business model and…

ITIL framework

For many years now, IT professionals have been hearing the term "ITIL" in the context of building IT operations, providing IT services to the business, and approaches to organizing technical support. However, not everyone knows exactly and…

ITIL service management

The IT Service Management approach assumes that at the core of any IT service organization is meeting the needs of the business and users. The requirements of customers and internal clients play a major role. As a result, according to this concept,…

What is the IoT?

I understand what the Internet is. But what is the strange and quirky expression "Internet of Things" We tell you what it is and why you probably use the Internet of Things.  The concept and history of the Internet of Things The…

How do I write a book review?

Before writing a review, you need to know what it is and what kinds of book reviews exist. A review is a detailed description (abstract) of a fiction or nonfiction work of art, designed to create an impression of it on the target audience. The…

Best laptop for machine learning

What if you want to learn AI but don't know math? Part three. We assemble and configure the system What if you want to learn AI but don't know math? Let's assemble and configure the system after having chose the best laptop for…

Best laptop for Zoom meetings

I work remotely as a product manager for two teams at Wrike and spend about 20 hours on calls every week. In such conditions, the context is often lost due to the lack of physical contact, and if the camera is also so-so, then instead of a…